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These types of reviews can be presented in different formats. In addition to including a link to the brand's website or the product page itself. Sponsored posts It has a certain similarity to the product review, but in this case the influencer's opinion is omitted. The main objective is to make known the characteristics and advantages it has. It must be taken into account that this type of collaboration must be identified as such or as advertising.

Several platforms already Asia Mobile Number List require it and have a system for the influencer to mark them as such. This makes the goal of the post clear, but also helps you better understand performance metrics. Post: What brands should copy on social networks from traditional media Events with influencers Here the participation of the influencer in one or more events of your brand is agreed.



They can be inaugurations, product presentations, a visit to the company, a party, trips, etc. Let's say you are a clothing designer and you want to present your next collection. It would be interesting to invite fashion influencers to be during the launch show. This way they can talk about it on their social networks, for example, broadcasting a live video, wearing some of the clothes, or a post commenting on the pieces they liked the most. For the influencer to attend they must also receive an incentive. It doesn't always have to be monetary, they can reach another agreement that benefits them.

Discount codes One of the most common collaborations consists of giving a discount code to the influencer so that they can offer it to their followers. If your goal is to increase sales, this is one of the most direct ways to do it. The influencer creates a post with the product or service on their blog or on social networks and adds the code. Interested followers will go to your website and use it to get a percentage discount.
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